“I love them, they look like candy”: that’s what Louise Mast, our heroin and brilliant performer of our 2017 campaign. What more? Carel mary-janes are the mary-janes: they even became Alexa Chung’s favourite, and she wears them with the straps crossed.
Carel, born in 1952, was the store where all women used to rush to buy their shoes. Carel ads from those times displayed beautiful black and white visuals of the famous mary-janes and square end boots on newspaper kiosks. Here they come again; Carel, whose name was mainly whispered between insiders, gets major on the international fashion scene: the Kina along with her big sister the Estime is now a hit in famous concept stores such as Opening Ceremony in the US and Japan or Le Bon Marché in Paris.